For China: http://v.youku.com/v_show/id_XNjg3MTU1MTYw.html

For the rest of the world: http://youtu.be/eFWfQB8OyFg

Lotus Rock has an excellent, physical natural non-stick effect, for long term use without any PTFE included.  As you can see in the video, not only does the fried egg release easily but the heating effect is evenly spread and fast, thus creating a delicious, crispy taste.